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Sherman Dodge Appoints Director of Electric Vehicle Sales to Guide CDJR Electrification Strategy

  • In a move signaling strategic investment in electrification, Sherman Dodge appoints a Director of EV Sales to lead consumer education, inventory transition, and electric model adoption across Chicagoland.

Sherman Dodge today announced the appointment of its first-ever Director of Electric Vehicle Sales and Education, marking a major strategic initiative as the dealership prepares for growing demand in plug-in hybrid and electric Chrysler, Dodge, Jeep, and Ram models.

Sherman-Dodge-20This leadership role is designed to bridge the gap between customer uncertainty and product innovation, especially as the CDJR lineup undergoes historic transformation. The new director will lead dealership-wide training, conduct community outreach, and implement a new customer-facing EV Experience Zone inside the Sherman Dodge showroom.

This announcement comes amid rapid national EV adoption and rising consumer confusion. A 2024 study by Consumer Reports revealed that more than 60% of prospective EV buyers still feel “unprepared” to make the switch, citing unfamiliar technology, range anxiety, and unclear home charging logistics as top concerns.

Sherman Dodge’s solution focuses on:

  • Educating customers about federal/state EV incentives, charging options, and ownership costs
  • Launching EV test drive events and local ride-along programs
  • Integrating live chat and showroom kiosks for EV information access
  • Offering home charger installation partnerships and support

Electric mobility is no longer a future concept—it’s here now,” said a senior Sherman Dodge executive. “Our role is to lead with information, not just inventory.

Sherman-Dodge-21By creating a specialized team and elevating the EV buying process to match the expectations of digital-first and environmentally conscious consumers, Sherman Dodge aims to normalize electric ownership for everyone—from first-time buyers to long-time muscle car fans exploring Dodge’s electrified performance lineup.

One early customer of the Chrysler Pacifica Plug-In Hybrid shared:

The EV specialist answered questions I didn’t even know to ask. It wasn’t a sales pitch—it was like talking to a guide.

The EV Experience Zone is now live at the dealership, with workshops and model-specific consultations available by appointment.

About Sherman Dodge

Sherman Dodge Chrysler Jeep Ram is a future-ready dealership based in Skokie, IL, focused on innovation, trust, and seamless customer transitions into electrified vehicles across every CDJR segment.

Contact Information

Business Name: Sherman Dodge
Address: 7601 N. Skokie Blvd. Skokie, IL 60077
Phone: 847-383-0456

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