- In a move signaling strategic investment in electrification, Sherman Dodge appoints a Director of EV Sales to lead consumer education, inventory transition, and electric model adoption across Chicagoland.
Sherman Dodge today announced the appointment of its first-ever Director of Electric Vehicle Sales and Education, marking a major strategic initiative as the dealership prepares for growing demand in plug-in hybrid and electric Chrysler, Dodge, Jeep, and Ram models.
This leadership role is designed to bridge the gap between customer uncertainty and product innovation, especially as the CDJR lineup undergoes historic transformation. The new director will lead dealership-wide training, conduct community outreach, and implement a new customer-facing EV Experience Zone inside the Sherman Dodge showroom.
This announcement comes amid rapid national EV adoption and rising consumer confusion. A 2024 study by Consumer Reports revealed that more than 60% of prospective EV buyers still feel “unprepared” to make the switch, citing unfamiliar technology, range anxiety, and unclear home charging logistics as top concerns.
Sherman Dodge’s solution focuses on:
- Educating customers about federal/state EV incentives, charging options, and ownership costs
- Launching EV test drive events and local ride-along programs
- Integrating live chat and showroom kiosks for EV information access
- Offering home charger installation partnerships and support
“Electric mobility is no longer a future concept—it’s here now,” said a senior Sherman Dodge executive. “Our role is to lead with information, not just inventory.”
By creating a specialized team and elevating the EV buying process to match the expectations of digital-first and environmentally conscious consumers, Sherman Dodge aims to normalize electric ownership for everyone—from first-time buyers to long-time muscle car fans exploring Dodge’s electrified performance lineup.
One early customer of the Chrysler Pacifica Plug-In Hybrid shared:
“The EV specialist answered questions I didn’t even know to ask. It wasn’t a sales pitch—it was like talking to a guide.”
The EV Experience Zone is now live at the dealership, with workshops and model-specific consultations available by appointment.
About Sherman Dodge
Sherman Dodge Chrysler Jeep Ram is a future-ready dealership based in Skokie, IL, focused on innovation, trust, and seamless customer transitions into electrified vehicles across every CDJR segment.
Contact Information
Business Name: Sherman Dodge
Address: 7601 N. Skokie Blvd. Skokie, IL 60077
Phone: 847-383-0456